UPF 50+ is the maximum Ultraviolet Protection Factor accorded to sun protection hats by Australian, New Zealand and US Government rating agencies. The UPF rating indicates how much Ultraviolet Radiation is absorbed by the FINISHED HAT. For example a HAT with a UPF Rating of 50 only allows 1/50th of the hazardous ultraviolet radiation falling on the surface of the HAT to pass through it - or expressed another way, the HAT blocks 98% of the sun's harmful UV Rays. This means that, where it is protected by the HAT, the HAT will reduce your skin's exposure to ultraviolet radiation by twenty times.
When shopping on our ecommerce site, keep an eye out for the UPF 50+ Icon on the product pages where product indicating the style has passed the UPF 50+ ratings test. In store, our UPF 50+ hats will indicate this feature on the swing tag. This feature is available, not only in wide brim hats, but also fedora styles, visors and caps as well. There is a UPF 50+ style to suit every lifestyle and personal preference, proving sun protection is fashionable as well as smart.