What makes a trend? We speak with Junior Designer, Kristy White, about working in the design team for Helen Kaminski.
Where do you look for inspiration each season?
Inspiration can be found in the smallest of details, a city walk, a holiday trip, a good show, I always keep my eyes open. We all love travel so inspiration comes from each of our different cultural experiences. Of course I look to the catwalks each season, Paris and Italy are my favourite for dramatic trend direction. I visit WGSN, Pinterest, Instagram, and flick through magazines Elle, Vogue, L’Officiel. I also look to high end online and retail stores to see what new shapes are making it to the commercial platform.
What defines a trend?
Trends run from strong catwalk macro trends and filter down to more specific micro trends, this is where you would see material fabrications, combinations, prints etc. form strong commercial trends. We picked up on the lynx trend this season, inspired by a new leopard-esque print from the catwalks.
With so many ideas, how do you edit them down to the most successful few?
The design team review every major city fashion week then come together to share our findings to define the biggest catwalk trends and decide what is relevant to the Helen Kaminski aesthetic. It is difficult to reduce seasonal fashion ideas down to four or five macro trends but after thought and discussion we are able to arrive at the best new trends for the Helen Kaminski customer.
Australia is such a specific market, how do you approach design for the local and global market?
We are always thinking globally, our Australian customers are so important and we find all of our customers are travelling more and more creating a need for more ‘seasonless’ pieces. Each market throughout the world favours different styles and has different needs, but we are able to keep to the Helen Kaminski aesthetic creating a cohesive range that caters to all our global customers.
What have been some of the most creative aspects of this season?
Trend research, range planning, material selection and detail development are concentrated times of creativity. In AW15 the design team developed our own print.
Your favourite pieces – top six edit – for AW15?
I love the Kona in Evergreen croc print leather for daywear and the Avelon satchel bag in Chateau croc print is a great practical piece! Lynx print accessories are right on trend, I’ll be doubling up on the Passport Holder and the Document File. The Travel Clutch is stunning, transforming from shoulder travel bag to clutch it is the perfect holiday companion.
Style tips for winter?
Cool Winter whites with sleek Lynx accessories!
What pieces will you carry through from winter into spring?
The Loto in Charcoal is my pick for transeasonal wear. The dark colour bridges the gap between winter and summer, the silhouette is practical and works with both Winter and Summer attire.