Kaminksi XY SS14 Behind the Scenes

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BEHIND THE SCENES
Hair, make up, styling brand and model team calls begin at just after 4am to be ready for shots to start at first light around 6am. In this expansive location, overlooking the beauty of age-old sandstone cliffs and the Pacific Ocean, the light first creeps over the ocean before bathing the cliffs in glorious golden light as teams get ready for the first shot.
 
With compulsory coffee in hand film and photography teams set up first shots, while with hair, make-up model talent and brand teams ready product, models and schedules. Shot over two days for Helen Kaminski and Kaminski XY brands, the team works tirelessly to achieve the dual purpose campaign. Like the collection theme “Kaleidoscope”, the first light of the morning promises an every changing palette of light, natural beauty and colour; a suitable natural backdrop for a collection and brand influenced by nature itself.